A successful social media strategy focuses on driving awareness and traffic.
Choose from 2 social media packages: Be Seen and Spotlight
Be Seen focuses on Facebook promotion. Spotlight, works on posting across multiple platforms to increase your social outreach, your engagement component. I will promote your company and products through both Facebook and Pinterest.
Be Seen – Facebook Marketing Services
How I will enhance your page.
- A blog post upload with image – 2 per month
- A current issues blog post with image and site clickthroughs – 4 per month
- A recipe, health or advice blog with image and site clickthroughs – 4 per month
- Blog post with image and encouraging engagement through questions, polls, competitions, ‘did you know’, like us – 4 per month
- I will monitor and respond to comments.
- Total of 14 posts per month
- The images would be a mixture of stock images, graphics and photos supplied by you.
Spotlight – Pinterest Marketing Services
Content:
I will stick to a balance of promotional content vs. shared content in order to get the most leverage out of your account.
Images certainly help you in getting repins, but keyword focused text decides if people can see your pins or not and helps you get site visits.
Using rich pins allows me to create keyword-centered info.
Articles will contain publisher and author information, product Pins will contain pricing, where to buy and availability of your products and recipe Pins have all the ingredients listed for you.
Images with text overlay.
Vertical images work best on Pinterest.
- Pins with well-written, keyword-focused descriptions with links and call to action – added 3-5 times per day.
- Creating a Pinterest board to target specific keywords – one per month.
- The images would be a mixture of stock images, graphics and photos supplied by you.
- I will monitor and respond to comments.
Jump Start
Your Pinterest profile may need a jump start to become a high-performing account. Your board descriptions and bio are how people will find your content. So optimisation will help people find them, and getting into the right group boards takes your reach to the next level. What will a Pinterest jumpstart get you?
- A Pinterest profile that is SEO optimised using on-brand keywords. The jump start includes name and description update, board creation and name changes, board description updates, new board cover designs, SEO optimisation.
- Working with your website developers to set up rich pins, product pins and ensure “Pinterest Save” buttons are working correctly.
- Finding and joining group boards to increase the reach of your pins.
- 3 custom-designed Pinterest templates for your blog posts and products.
Effective social media packages focus on increasing brand awareness and website traffic.
We have a range of social media packages for the short and long term. If you need some help just setting up your accounts and changing your approach over a few months, give me a call. I do Facebook & Pinterest revamps. I can do a three-month jump start, or I can manage your social media strategy long term. It’s up to you.