Content writing and proofreading portfolio and testimonials

Global Finance wanted their copy refreshed and given a more approachable feel on their revamped site. They also asked me to write regular blog posts for them each week, some of which are included in their newsletters to clients.

“Rachel delivered a fantastic article for our monthly newsletter that got an amazing open rate. The article was widely read and well received by our customers. The writing style is always well structured and offers in depth information to our readers. Would highly recommend Rachel for content writing!”

Daniel Struthers: Marketing Manager, Global Finance Limited

Jocelyn had been posting blogs on her site for a while, but she just needed a wee bit of a hand to freshen things up and to get her Mailchimp newsletter campaigns going. We do a blog and a newsletter a month for her.

“It’s perfect. Thanks so much.
Love your work – truly.”

Jocelyn J Murray – https://www.groweatheal.co.nz/

Torbay Physio & Hand Therapy wanted a revamp of their current site. Christina had recently taken over as director and was wanting the site to look more modern, clearly show the services they provided and make sure all information was easy to follow and up to date.

“Rachel was in charge of the professional copywriting for our company’s new website. Honestly, I was very anxious and resistant going into the process of creating a new website, in particular, thinking about how to word things well and portray our company accurately. Then Rachel came to the rescue. She allayed my fears about the copywriting process and took the time to speak with us about what was important to us as well as sharing her knowledge and expertise about what makes a website more effective.  She was so efficient and kept us up-to-date and informed throughout her writing process. Not only was Rachel professional, but she was also personable and made me feel comfortable to ask any questions. But most importantly, Rachel really captured the essence of our company through her words. Thank you for making this process so painless and enjoyable and for us and for really understanding our needs. I would highly recommend her services to anyone.”

Christina Gallacher: Director, Physiotherapist, Registered Hand Therapist – Torbay Physio & Hand Therapy

Liz writes for North & South magazine each month, is senior photojournalist for Destinations, New Zealand’s quarterly travel magazine, writes features for business publications and is a regular contributor to AA Directions. Her travel writing and photography have also been published in onHoliday, Listener, The New Zealand Herald and a handful of different airline magazines.

I am an award-winning journalist, but sometimes I just don’t see my own mistakes. Rachel is a fantastic proofreader; her skills have saved me from many embarrassing literary moments.

Liz Light: travel writer & photographer: Liz Light

Matakana Watercress sells bulk watercress to the wholesale market. We created a website specifically targeting bulk buyers.

Rachel did a fantastic job for us writing the content for our website, she then showed us more magic with her skills. She enabled our website to be seen on the 1st couple of pages when entered in a search engine, instead of the 20th page. She made the whole process very easy and I would highly recommend her.

Sandra – Matakana Watercress

Murray Holt Builders wanted a complete makeover for their site and wanted to place more focus on their sustainable, healthy homes.

Hi Rachel, Congratulations, your writing is better than good, it’s aspirational. You have said all the things we want to be.

Insinc sells New Zealand’s widest range of eco-friendly and sustainable cleaning, hygiene and food packaging supplies. I write fortnightly blogs for them, promoting and discussion sustainability.

Hey Rachel, Thanks! This is a great article, it lays the options out clearly.

Woohoo, fabulous, thanks Rachel.

We have already been using some of this info for marketing.

This is great – I was just talking to someone a few days ago about the benefits of cellophane – so I’ll be able to send them the blog. I learnt stuff from it too! Excellent – thanks!

Thanks Rachel, I really like that blog post. I like that it shows the pros and cons of alternatives as well.

Brilliant Rachel, that’s exactly what we needed. It’s relative and informative and we will be able to refer to it quite a bit.

Thanks Rachel, I like this one – it is very informative, thanks.

Excellent, thanks Rachel. That will be a really useful blog to send to customers to read.

Stephanie Lowe, https://www.insinc.co.nz/

Jenni Finlayson is one of Orewa’s top real estate agents. Jenni wanted some assistance with social media marketing;  I created and updated her social medial profiles.

I am thrilled with the work Rachel did my on updating my website. In particular, my profile was out of date and required a complete make over. She listened to what I wanted to portray, made some great suggestions and then very quickly and efficiently she composed a profile that I was very happy with. 

I also felt I needed to join the Social Media sites to give further exposure to my real estate career. Once again, Rachel came up with some clever designs and concepts and was very proficient in establishing me on those networking sites. I was very pleased with her professional manner and her resourcefulness. 

I am indebted to Rachel for skilfully completing the task I couldn’t do and in a very cost-effective way. She is very cheerful and enthusiastic throughout the process.

Jenni Finlayson AREINZ

Black Earth makes mouth-watering kasundi sauce from their own ingredients grown in the rich peat soils of Omaha. They starting selling at Matakana and we developed their site so customers could find their products all year round.

I found Rachel at Wordright very personable and easy to deal with. She had the flare to make my food product ‘taste’ good on my website with how she wrote and really encompassed everything we were about. Websites and search engines are a foreign language but Rachel was someone we could place our confidence in.

Michelle Stevenson – Black Earth

Trailblazers Northland wanted a brand new look and feel for their Northland based business. We worked with them to create a “fun” information-filled site.

Rachel was able to quickly comprehend the nature of our business using ‘speak’ that was practical yet engaging for the website browser. She explained the psychology around the written word and the need to ‘mix it up’ into everyday language. The result? A website that is vocally interesting whilst still being informative. It talks to all of our customer demographics.

Simple easy process well worth the investment.

Melinda – www.bouncycastlesnorthland.co.nz

AA Directions is New Zealand’s top magazine according to readership, with 837,000 readers. The magazine celebrates Kiwi culture. From great places to inspiring people, the magazine explores New Zealand and showcases it in a range of visually stunning and brightly written features. AA Directions is published three times a year.

Rachel has been proofreading AA Directions for the past three years (remotely, with a system that works well) and I’m happy to recommend her to anyone wanting a careful eye cast over their ed material.
She’s thorough, professional and reliable.
We sometimes need last-minute attention and have quirks relating to branding to be considered, but I never get the impression that anything’s a bother to Rachel – she delivers, on time and to a high standard.

Kath Webster | Editor – AA Directions

The Boulder Outdoor Survival School (BOSS) has delivered immersive, wilderness-based experiences to hardy souls since 1968. BOSS survival courses are renowned for delivering both physical and mental challenges and rigorous instruction in bushcraft, survival skills, and traditional and primitive living skills.

We just launched the site you built for BOSS, and we are extremely pleased with it. This is amazing, thank you Clare and Rachel. Beautiful site, well-organized, easy to navigate. Finishing the BOSS website I saw again and again how much care and creative effort you put in. Thank you.

Eli Loomis – Executive Director, Boulder Outdoor Survival School

Proofing of reports prepared for the Survey and Spatial New Zealand Professional Examination.

Hi Rachel, Thanks for your hard work on this report. It has been an absolute pleasure working with you. Your service has been outstanding! I will let you know if I require further assistance as I work through the process. All the best.

Julian Thom 

Proofreading for the exhibition – Art of War, Papakura Museum.

Hi Rachel, Brilliant job. Thank you so much. I’ll will go through in detail in the next few days. I know your changes will be the best options.

Shelley Ashford –  Greg Moyle Art Collection

Good3 is New Zealand’s leading sustainable and health food company. Good3, are on a mission to create a healthier world through education and creating good plant-based health food products that are good for the body and good for the planet.

You did such a great job of proof reading our last packaging copy, so can you please proof read the attached proof. Can you please run your eye over the packs again to ensure they are 100%. Thanks

Ashley Berrysmith – Director Good3

Copywriting for mobile event caterers from Napier to Kerikeri.

Hi Rachel, What a fantastic job you have done. Thank you. I spotted two tiny mistakes…not bad for all the stuff you wrote up. Home page, second paragraph, there’s an “o” missing from most. The Shakes page, second paragraph again, there’s an “r” missing from your. I love it Rachel. I’m so happy

Miranda – Owner of the littleredmilkshakery.co.nz

Max Movers were launching their business and needed copy for their brand new site.

Hi Rachel, Thanks for your efforts writing our copy, it’s great. I’m happy to sign off with the two small changes we talked about.

Jim Patterson – Director of Max Movers

English-To-Go Ltd’s online resources have been making teachers’ lives easier since 1997, and I have been with them for over 20 years working as a content writer, editor and proofreader.

It is my pleasure to recommend Rachel Ellis as an experienced editor and proofreader. Rachel is an invaluable member of the English-to-go.com editorial team, writing, editing, proofing and publishing ESOL and literacy online resources. She has an extremely sound knowledge of English grammar and syntax and is well-versed in different styles of English writing: literary, academic and general. She is a fast worker and always manages to hit deadlines.
Rachel is not afraid to say if something doesn’t make sense and will then work to ensure that it does. She is cooperative, professional and efficient. She will tighten your sentences, correct your errors and add a sparkle to your text.

Felicity McCardle, Editor, English-to-go

Web Copy | Proofreading | Instructional Design | Web Content | Social Media

Want it written right? Want it fast? Want fresh, engaging content? I’ll get right onto it!