What is SEO?
SEO or Search Engine Optimisation is what I do to improve your site’s search engine rankings. SEO ensures your website can be found by search engines by using words and phrases relevant to what your site is offering.
When you do a search, Google displays links to web pages it considers relevant and authoritative on each results page. Authority is generally gauged by the number and quality of links to your site from other web pages. Basically, your web pages can rank well in Google when other web pages link to them.
Making Your Site Rank Well in Google Searches
Having great content on your site is vital. Good web content encourages people to link to your pages and shows Google your pages are interesting and authoritative. Search engine success really is that simple. Google wants to feature interesting and authoritative pages in its search results. You just have to get it written.
How Does Google Rank Pages?
Google promotes authority pages, those it likes, to the top of its rankings. It’s my job to create fantastic, useful content that incorporates words and phrases people use when search for products and services like yours. I do my homework and understand what kind of content your potential customers are looking for. I make your blog pages, web pages and posts easy for people to share and link to and then I keep on doing it regularly. These web pages become authority pages when shared in blogs, twitter feeds etc. creating good Google search rankings for your site.
What About Links?
Links are important but don’t confuse quality with quantity. It’s vital to understand that having great content hugely increases your chances of securing natural links from quality relevant pages. These are the links that will help you the most.
If you have something worth linking to, your website might then be linked to by sites worth being associated with. Great sites don’t link to poor quality content; why would they?
Together we can create a great site, create content people are interested in and make it easy for them to share. Then you’ll start to see an increase in your website traffic. Get in touch to see how I can help your site shine.
