Quality copywriting gets you seen and heard
Written well, web copy will attract visitors and raise your site’s search engine ranking. Great design is good, but great web content is essential if your website is going to be found by search engines and then convert visitors into paying customers.
Quality copywriting can mean the difference between a website that works hard for you and one that languishes on page 26 of Google.
Effective web copy is key
Do you want your website to get found on Google? That’s what good website copy can do for you. Original, informative, well-written web content with keywords in the smartest places are the key ingredients to improving your site’s Google ranking. When it comes to Google, content is king. Anybody who allows you to believe otherwise is being disingenuous.
Good website copy needs to engage visitors and inspire confidence as well as boost search engine ranking. Writing effective web content is about understanding your audience and crafting content that will be most useful to them. As a copywriter, I know about getting the message right and outlining the benefits of why your product or service is better than that of your closest competitors.
Pointing out your differences
You know what makes you special and different, but it’s not always easy to tell people. Having detailed, expert knowledge doesn’t necessarily mean knowing how to translate that expertise so non-specialists can understand or connect with it. Your core strength is your business. My core business is to understand which questions to ask you, and then to craft effective web copy.
Visitors always want to know exactly how they will profit from going to you as opposed to anywhere else.
Don’t think of your web content as an add-on or an afterthought
Why use a copywriter? Primarily because writing effective web copy is time consuming and quite difficult; it is a specialist skill. Expecting someone in the office who is already busy to write the web copy, or saying you’ll write it yourself when you get a spare moment, never ends well.
Having invested both time and money in your website’s design, adopting the ‘she’ll be right’ attitude to your content could be a big mistake.
If your new website is going to work as a business generation tool, then you need good quality, user-friendly web copy that gets your site found and then encourages visitors to stick around and buy or engage.
Any money you spend on copywriting should be seen an investment and not as a cost. Good content will complement your design and work hard to generate interest, increase inquiries and generally improve your business.
Web copy has the power to make or break your online presence
Your website is a presentation to customers that are yet to be converted. Nothing is more likely to make a potential customer click to the competition than a website full of awkward copy, bad spelling and incorrect punctuation. It won’t matter how beautifully designed and mobile responsive your new site is.
For well-written copy and affordable web design Auckland customers won’t leave in 5 seconds flat, get in touch.
Auckland copywriter for New Zealand businesses
You want website copy from a copywriter that knows and understands the New Zealand market. You want to work with someone who is available to discuss your business, listens to you and gets your message out there.
You know your business best
Because no one knows your business better than you do, I learn from you. I take an individual approach to each client and every project and ask the right questions and do thorough research.
Over the years I’ve worked with a huge range of clients: optometrists, builders, plumbers, doctors, gardeners, psychics, lawyers, physiotherapists, trainers, marine engineers, landscape designers, beauticians, debt collectors, accountants, electricians, b&bs, cafes, business coaches, tour operators, retailers, boarding kennels and what they all have in common is a great story. It’s been my job and my privilege to tell it from their customers’ perspectives.
Eliminate stress, avoid hold-ups
It takes time and skill to write web copy that will work for your business. Focus on other areas of your business and leave me to write the high-quality, results-focused copy your business warrants. I’ve written website copy Auckland businesses have been really pleased with. Have a look at what they say about my services.
Whether you need a new website from scratch, a page or three added to an existing website, or you need blog posts or landing pages to keep your site current and Google happy, I write targeted, SEO-friendly web copy. My job is to get words right, so they work for you, your users and Google.
As a highly experienced content creator, I can write any content for any industry.
Call 027 602 5178 to talk about what I can say for you.
