A blog is your direct communication channel and a simple, cost-effective way to connect with and share relevant information with customers.
Blogs improve SEO (Search Engine Optimisation). Search engines love valuable content and will reward you for it by “liking” your site.
Every time you write a blog post that incorporates relevant keywords, it’s another indexed page on your website; it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic searches. Fresh content containing relevant keywords is key to getting higher placement in the search engine results page.
Blogs are cost-effective marketing investments. Every blog you post on your site is a long-term asset that goes on helping to promote your expertise, products and services and getting improved rankings for your site.
The Benefits of Business Blogs for Marketing
Why blog? Because you want sales. Sales come from traffic to your site: more traffic equates to more sales opportunities.
You can drive traffic to your site through blogging, social media, and search engines.
Google has developed automatic algorithms that rank your site. Higher rankings lead to more traffic. Google and other search engines much prefer websites they deem active and therefore rank them more highly. Search engines send out “spiders” to “crawl” your site and they check it for over 100 indicators which determine the value of your site. These indicators include things like backlinks, domain age, traffic, fresh content, etc.
Content is King
How many pages there are on your website. Maybe eight? And how often do you update those pages. Probably once a year? Blogging is a great way of increasing the number of pages on your site and providing fresh content which results in a happier Google. This will increase your site ranking.
Solve problems with original content
Google’s whole purpose is to provide customers with relevant, useful search results. Everything Google does is built around that premise.
The most important thing you can do for your SEO (Search Engine Optimisation) is to create relevant, useful content. If your content is providing answers to what people are searching for, then it is likely that you are going to get shared on social media and therefore ranked better in Google and faster results on the SERPS (search engine rankings positions).
Increase your SEO/SERP
The objective is to incorporate keywords and topics on your website that potential customers or clients are likely to search for. Keywords, or searched words, are a significant way in which Google (and other search engines) find your site. Blogging regularly about your business, industry or product will increase your number of search keywords.
Position your brand as an industry leader:
Well written articles demonstrate your company as an industry leader. If you are a retailer, for example, write blog posts about your products. By posting topics highlighting your knowledge and expertise your customers get to know you as the source for the information and products they want.
Blogs build trust. The more you can show you are well-versed in your field, the more likely your consumer will trust you to supply them with what they need.
Develop better customer relationships
Consumers like to be informed. By connecting directly on your website, your clients are able to get to know your business or product. If they have questions about a product you are writing about, respond to them directly by incorporating a blog on the topic on your website.
You asked, “why blog?”. To answer your question: blogging works, blogging is cost effective, blogging is long term. You want sales, so you need traffic to your website. 60% of businesses who blog acquire more customers, according to a HubSpot survey.
However, as a small business owner myself, I fully understand how owning a small business means big work. You already have too much to do and blogging just keeps slipping down the list. So let our blog posting services take some of that work off your hands.
For just $50.00 per blog, we’ll load your post, format the article content so it is optimised for search engines using current SEO best practices, check for spelling and grammar, add meta details, name your images, or include a royalty-free image of our own to complement your article content. All you have to do is send us the article content in a word doc.
Interested? If you’d like to get some good blog content up and working on your site, get in touch.