by Rachel | Jul 21, 2025 | Blogging, GEO, Web Copy
Why are websites failing to attract new customers? Many websites aren’t brining in new business, even big-name brands. It’s not about how much money people spend on them; it’s because most websites aren’t designed with search engines or AI-powered discovery in mind....
by Rachel | Jul 20, 2025 | Blogging, Web Copy
The power of updating blogs You’ve already done the work. You’ve already invested time and effort and written fresh web content and blog posts packed with useful information, insights, and expertise. But if they’re more than a couple of years old, your blog posts are...
by Rachel | Jun 28, 2025 | Web Copy
How is great website copy still so important? If you’ve invested in a great-looking website but still aren’t seeing results, the issue may lie with your content. Even the best-designed site won’t work for your business unless it has the right words to back it up....
by Rachel | Oct 5, 2023 | Blogging, Web Copy
It’s more than a matter of just a few words “Your words are a projection of you in your physical absence”. Get the right information to the right people at the right time and your website can be an incredibly powerful marketing and sales tool. The combination...
by Rachel | Sep 17, 2021 | Web Copy
What do I need in an “About Us” page? The “About Us” is one of the most important pages on your website. After the homepage, the “About Us” page is usually the most viewed web page. It is here that people look to see if they can take you seriously. It’s where you tell...
by Rachel | Jun 30, 2021 | SEO, Web Copy, Web design
Business website must-haves At WordRight, I do more than just copywriting, SEO and social media marketing services. I work very closely with Woodswork who design and build beautiful websites. I choose them because their work is professional and affordable and...
