by Rachel | Nov 7, 2025 | AI optimisation, Blogging
Lessons from John Steinbeck and AI In The Grapes of Wrath, John Steinbeck paints a haunting picture of tenant farmers being forced from their land, not by a neighbour they could confront, but by an invisible power: “the bank” or “the company.” This faceless force...
by Rachel | Jul 21, 2025 | Blogging, GEO, Web Copy
Why are websites failing to attract new customers? Many websites aren’t brining in new business, even big-name brands. It’s not about how much money people spend on them; it’s because most websites aren’t designed with search engines or AI-powered discovery in mind....
by Rachel | Jul 20, 2025 | Blogging, Web Copy
The power of updating blogs You’ve already done the work. You’ve already invested time and effort and written fresh web content and blog posts packed with useful information, insights, and expertise. But if they’re more than a couple of years old, your blog posts are...
by Rachel | Jul 2, 2025 | Blogging, GEO, SEO
Blogs are vital in the AI-powered search era Search is evolving. AI tools like ChatGPT, Google AI Overviews, and Perplexity AI are changing how people find answers online. Rather than show a list of links, these tools pull concise answers from quality, trusted...
by Rachel | May 2, 2024 | Blogging
Are you tired of spending hours writing blog posts? Looking for a quick and easy solution so you can spend your precious time more productively? Enter ChatGPT – yeehah! With its ability to generate text quick-smart for next-to-no cost, many are turning to ChatGPT for...
by Rachel | Jan 15, 2024 | Blogging, SEO
The power of case studies: authentic narratives set your blogs apart Case studies are an often-under-valued marketing tool that can have a profound impact on your business growth. How? Through good storytelling, you can prove that what you offer consumers works. A...
