Email Newsletter Services
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Build trust. Stay top of mind. Grow your business.
Want to boost brand awareness, increase sales or develop connections with your audience? When done right, newsletters do so much more than just announce promotions. They help your business stay in touch, stay top-of-mind, and stay relevant.
Social media might get the attention, but few tools are as powerful, or as cost effective as a regular email newsletter. They’re also increasingly valuable for AI-powered search.
AI systems pick up on fresh, high-quality content. If your newsletter is also used in posts or landing pages, it strengthens your online presence. And that means better reach, stronger SEO and more relevant traffic to your site..
At Wordright, I can help you write, format and send professional newsletters with eye-catching graphics. Whether you need help with content, formatting, scheduling, or all three, I’ve got you covered.
Why your business needs a newsletter
Businesses put out newsletters to get more business. But you’re not going to achieve that by continuously tooting your own horn. An effective email newsletter isn’t just about promotions or updates. A well-crafted newsletter will:
- Share helpful, relevant content, not just sales pitches
- Build trust and showcase your knowledge and experience
- Bring traffic back to your blog, website, or shop.
Regular newsletters create a sense of community. When you share how you solved a problem, provide a behind-the-scenes peek, or offer a tip that is actually useful, you build a loyal customer base that turns to you first when they’re ready to buy.
What kind of content works best?
People are busy. Their inboxes, virtual and physical, are crowded. So, make it about them. Give them a reason to read your newsletter. Include information that is valuable, that others may even charge for, or your competition could be interested in, and you’ll reap more rewards, customers and benefits than you potentially lose. Turn your newsletter into a must-read and something to forward on, instead of a bin item. For small businesses, this will grow your expert status and reputation far more than any advertising medium.
- Customer success stories and testimonials
- Blog roundups, expert tips or behind-the-scenes insights
- Industry news and insightful articles
- New product or feature launches
- Exclusive subscriber offers
Newsletters are a space to connect, inform and inspire. And that’s what drives sales over time.
What makes a great newsletter?
- Brevity
- Targeting
- Format
- Design
Newsletters need to be fun to read and give value. The most effective newsletters aren’t packed with sales copy. Instead, they mix helpful advice with light promotion.
How to write a newsletter email?
The content should be concise, snappy and interesting. A newsletter is a teaser that directs traffic to your blog or website content. So, newsletters should get to the point quickly and let users find out more by clicking a link.
The best newsletters have:
- Catchy headlines
- Short paragraphs
- Bullet points make your message easy to digest, especially on mobile, where 85% of readers open their email
- Clear CTAs (calls to action) and links back to your site.
What can I help with?
From one-off sends to monthly campaigns, my newsletter services will help you strike the right balance between value and visibility.
- Planning: audience-focused ideas and content strategies
- Copywriting: clear, engaging content written in your voice
- Formatting: clean layouts, royalty-free images and responsive design that looks good on any device
- Uploading, scheduling and sending: Mailchimp, Brevo, Wix or other platforms, I can help.
I help businesses across New Zealand create newsletters that are engaging, visually appealing, and easy to navigate. I’ll help you write, format, and send newsletters that build relationships with your clients, reach new ones, and keep your brand top-of-mind.
How often should a newsletter be sent out?
Monthly or quarterly mailouts are the most common. This gives time to gather meaningful content without overwhelming your readers.
How much does a newsletter cost?
Newsletter services are at a rate of $55.00 per hour. The cost is based on content length and formatting requirements, so give me a call and let’s have a chat.