GEO Services – AI Search Help
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GEO content writing for future-ready websites
GEO or AI-powered search optimisation or AI Search Optimisation (AISO) is about making sure your content is not only ranking in traditional search engines, but more likely to be referenced or linked to by AI engines.
Search is evolving rapidly. Gone are the days when customers only used Google and scrolled through a list of websites. Now, they turn to AI tools like ChatGPT and Google’s AI Overviews: tools that summarise content instantly and serve it back to the user without always linking to your website.
But generative engines can only summarise information that already exists online. If your business doesn’t have clear, helpful content online that answers a question, these tools can’t mention you. They simply won’t find you.
This is where Generative Engine Optimisation (GEO) becomes essential.
How to get found by AI?
Content needs to be skimmable – be read quickly – answer the questions people ask, and be trustworthy enough to be selected by AI engines. I can write content AI search-optimised content that’s combined with smart, proven SEO strategies and speaks directly to your customer.
Why is GEO so important suddenly?
People are searching differently. Instead of short keywords, they’re asking long, detailed questions like:
- “What’s the best pest control solution for NZ homes?”
- “How to maintain water flow when dosing fertiliser through irrigation?”
- “Where can I buy sustainable oysters near Auckland?”
AI tools don’t just pull these answers from thin air. They rely on websites like yours. But only if your site has clear, well-organised content, such as case studies, that genuinely answers these queries.
How will my website benefit from GEO content?
Strong, GEO-friendly content helps your business
- Stay visible in AI-generated summaries and Google search.
- Build trust with readers through plain-English explanations and useful detail.
- Support conversions by offering the right content at every step of the buyer journey.
- Create evergreen copy that can be repurposed into newsletters, social media posts or FAQs: an ongoing stream of relevant content.
What makes content GEO-ready?
It’s not just about keywords. GEO content is structured with people and AI in mind. That means:
- Short paragraphs, bullet points and clear headings
- Natural, conversational tone (not keyword-stuffed copy)
- Real-world examples, expert input and up-to-date facts
- Content designed around actual customer intent
This kind of content performs well in both traditional search and AI tools, so your site shows up no matter where or how people search.
What can Wordright do for your business?
Whether you’re building a new website, updating your product pages, writing case studies or launching a content strategy, I can help with:
- Website copywriting that balances SEO and GEO
- Blog posts and articles that answer your customers’ real questions
- Case studies that show how you solve real problems
- FAQ pages that reduce support queries and improve trust
- Product descriptions and service pages written for humans and search engines
- Content reviews and rewrites to add clarity, structure, and voice.
How can I make your content future perfect?
For your content to reach the right people, we need to adapt. To stay visible in a changing online landscape, AI search-friendly content writing is what youe website needs. And I’m here to help. Let’s make sure your website content works for both the people and the platforms that matter most.
Get in touch to discuss a package that suits you.
How have I helped other business clients?
“Rachel has been an asset to our business. After we noticed our online sales declining, we met with her to turn things around. I learnt more in 40 minutes than in the past five years. Our online sales are now trending back up.”
— Tim Aitken, Mahurangi Oysters
“I’ve worked with Rachel for over a year. SEO results across all categories in my industry have improved dramatically.”
— Mark McDonald, Bug King
“Sales and traffic to our site have increased dramatically since launch. Would definitely recommend WordRight.”
— Vickie Mitchell, Eco Trap NZ
“Rachel goes above and beyond for us every time.”
— Clare Woods, Woodswork Web Ltd