Freelance writer Auckland, New Zealand
————–
Need compelling content that gets your business found online?
Looking for a freelance writer you can rely on? Looking for someone who keeps at it till it’s right?
Are you tired of juggling content creation alongside everything else, particularly now that the age of AI search has made it even more inportant? I can help.
You’ll be able to focus on other aspects of your business rather than worrying about being found by Google, crafting web copy, writing blog posts, or refreshing your existing site. I’ll make sure your words work as hard as you do.
Ready to get noticed by people and search engines?
Let’s make your website content current, clever and truly reflective of your business. Contact me today for blog writing, copywriting, content strategy or proofreading support. With over 25 years of working with words, I know how to help businesses across New Zealand sharpen their message and strengthen their online presence.
Helping businesses across New Zealand tell their story
I’ve spent years working alongside small and medium-sized businesses (SMEs) throughout Aotearoa, helping them create authentic, effective content that truly reflects who they are. I’ll bring fresh eyes and professional polish to your words, while keeping the process simple and stress-free.
Why does refreshing your website matter more than ever?
The online world is changing fast, and so is how people find your business website.
Search engines like Google are increasingly using AI to generate answers, rather than just listing links to websites.
These AI generative engines can only summarise information that already exists online. If your business does not have content that answers the questions people ask, then AI tools are unlikely to mention you.
In the era of GEO – Generative Engine Optimisation, your content needs to be human-sounding, locally focused and well-structured so that search engines can understand and will recommend you.
Do you want to stay visible and competitive? Then now’s the time to update your content.
Helping Kiwi businesses sound their best online
From one-off projects to ongoing content support, I deliver polished writing that brings clarity to your messaging and results to your bottom line.
Experienced copywriter and content specialist
I’m Rachel, an experienced freelance copywriter based in Auckland. I’ve built a career out of clear thinking, great writing and listening closely, and I know how to create content that gets your business found and remembered.
Why am I a copywriter?
Mainly because I enjoy language and storytelling, and because I’m naturally curious. I’m intrigued by the power of words, and I like learning new stuff and sifting through loads of information.
A common misconception about my job is that I spend most of my time writing, when I actually spend at least half of it researching. My job as a copywriter is to learn what makes you special by working out which questions to ask and then communicating that to others. I translate your expertise so that non-specialists can understand or connect with it.
I showcase how your product or service has solved a problem or delivered results – case studies are perfect for that. To demonstrate why you are better than your closest competitors, I outline the benefits of your products or services. And I do that through interesting, informative, well-written web content and blogs that have keywords in all the right places.
Why choose Wordright?
- Trusted by Kiwi SMEs: I’ve worked with small and medium-sized businesses across NZ for years.
- GEO-savvy writing: Optimised for both humans and AI-powered search tools.
- We get the words right: I don’t stop writing until we’re both happy with the result.
- Reliable delivery: Deadlines met, every time.
- Personal service: I work with you directly; no middlemen, just good writing.