by Rachel | Jul 21, 2025 | Blogging, GEO, Web Copy
Why are websites failing to attract new customers? Many websites aren’t brining in new business, even big-name brands. It’s not about how much money people spend on them; it’s because most websites aren’t designed with search engines or AI-powered discovery in mind....
by Rachel | Jul 20, 2025 | Blogging, Web Copy
The power of updating blogs You’ve already done the work. You’ve already invested time and effort and written fresh web content and blog posts packed with useful information, insights, and expertise. But if they’re more than a couple of years old, your blog posts are...
by Rachel | Jul 19, 2025 | My Work
Blogs that work hard for education providers How can you make sure your education centre gets picked up by AI in Google searches and help your families and caregivers? How can you make your website work for you when you simply don’t have the time or resources?...
by Rachel | Jul 2, 2025 | Blogging, GEO, SEO
Blogs are vital in the AI-powered search era Search is evolving. AI tools like ChatGPT, Google AI Overviews, and Perplexity AI are changing how people find answers online. Rather than show a list of links, these tools pull concise answers from quality, trusted...
by Rachel | Jun 28, 2025 | Web Copy
How is great website copy still so important? If you’ve invested in a great-looking website but still aren’t seeing results, the issue may lie with your content. Even the best-designed site won’t work for your business unless it has the right words to back it up....
