by Rachel | Nov 15, 2025 | Proofreading
Editing and proofreading: they look similar on paper, but they do very different jobs. Understanding the difference helps you choose the right level of support I can give you and ensures your message lands exactly as intended. The difference between editing and...
by Rachel | Nov 7, 2025 | AI optimisation, Blogging
Lessons from John Steinbeck and AI In The Grapes of Wrath, John Steinbeck paints a haunting picture of tenant farmers being forced from their land, not by a neighbour they could confront, but by an invisible power: “the bank” or “the company.” This faceless force...
by Rachel | Jul 21, 2025 | Blogging, GEO, Web Copy
Why are websites failing to attract new customers? Many websites aren’t brining in new business, even big-name brands. It’s not about how much money people spend on them; it’s because most websites aren’t designed with search engines or AI-powered discovery in mind....
by Rachel | Jul 20, 2025 | Blogging, Web Copy
The power of updating blogs You’ve already done the work. You’ve already invested time and effort and written fresh web content and blog posts packed with useful information, insights, and expertise. But if they’re more than a couple of years old, your blog posts are...
by Rachel | Jul 19, 2025 | My Work
Blogs that work hard for education providers How can you make sure your education centre gets picked up by AI in Google searches and help your families and caregivers? How can you make your website work for you when you simply don’t have the time or resources?...
