Case Study Writing Service
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case studies for marketing

Real stories. Right results. Great value.

In a sea of AI-generated content, genuine case studies can help your business stand out. They work because they combine the power of storytelling with solid proof that your services or products work.

I can help you craft case studies that work for readers and search engines, especially AI-powered ones.

Why are case studies so valuable?

Stories with real results told in their own words, case studies are one of the most persuasive and trusted types of content. These underused, valuable pieces of web real estate show potential customers exactly how you’ve helped others solve problems or achieve success.

In today’s AI-driven search environment, clear, human-centred storytelling stands out and helps boost your visibility online.

Case studies build credibility and trust, and they’re also highly effective at converting interest into action. In fact, marketing research shows that case studies are among the most trusted forms of content. People trust stories backed by real data, outcomes, and client feedback.

And when it comes to AI search (like Google’s AI Overviews or ChatGPT-generated answers), well-structured case studies are gold. These tools prioritise clear, authentic, trustworthy information, and that is exactly what a good case study provides.

How do case studies help with AI search?

Search engines and AI tools are flooded with generic content. But genuine stories, especially when formatted well, are picked up and featured more often.

What content do AI tools favour?

  • Structured: Uses headings, short paragraphs, bullet points
  • Clear and human: Plain, conversational tone
  • Authentic: Real stories, real results
  • Useful: Problem > solution > outcome.

In other words, the exact kind of content I write.

 

What makes a great case study?

A strong case study follows a simple but effective format:

  1. The Client – Outlines who they are and what they do.
  2. Challenge – Explains the problem were they facing.
  3. Solution – How did you help? What did you do?
  4. Outcome – Showcase the changes. How was the situation improved?

A testimonial or quote can add an extra layer of trust.

For examples, check out the case studies I wrote for MixRite NZ: a company selling hydraulic metering pumps.

What types of case studies can I write?

  • Problem–solution case studies – great for service providers
  • Before-and-after stories – ideal when visual transformation is involved
  • Industry-specific case studies – demonstrate your niche expertise
  • Success stories – focus on outcomes, metrics and improvements.

How much does a case study cost?

From $155 per case study

Each case study includes:

  • Interview questions or a phone chat to gather details
  • Keyqword research
  • Copywriting (600–900 words)
  • SEO and AI-friendly formatting
  • Metadata (title, description, image tags)
  • Feedback and revisions
  • Inclusion of royalty-free images, where appropriate
  • Uploading to your site, where appropriate

If you have a client testimonial already, that’s even better.

great business websites

Where else can I use a case study?

Once written, your case studies for websites can also be shared across:

  • LinkedIn or Facebook posts
  • Newsletters or email campaigns
  • Online directories and listings
  • As a PDF resource for prospective clients

All of which helps build backlinks, drive traffic, and reinforce your brand authority.

Ready to get more website traffic?

If your business relies on reputation, trust, and expertise, you can’t afford to ignore the power of a well-written case study.

Let’s work together to create case studies for websites that both people and search engines will notice.

case studies for AI Search

We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.
Jimmy Neil Smith

Web Copy | Proofreading | Copywriting | Web Content

Want it written right? Want to be listened to? Like it priced right?

I’ll get right onto it!