Freelance services – how I can help
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Why the right web content matters for your business
A good-looking website is great, but looks alone won’t bring in customers. Today’s online users want clear, helpful answers. Search engines and AI tools like ChatGPT are no different. They scan your website to find trustworthy, easy-to-understand content that directly answers user questions.
That’s where I come in. I write GEO and SEO-friendly web copy that helps people:
- Find your business when they search online
- Understand what you offer and why it matters
- Take action—whether that’s booking, buying or getting in touch
Today’s searches aren’t just about ranking, they’re about relevance and trust. So, whether you need a new website from scratch, fresh pages for your current site, or regular blog posts to stay current, I can help. I write content that sounds human, reads easily, and works for both Google and AI-powered search tools.
Web content for real New Zealand businesses
I’ve written for a wide range of clients: optometrists, tourism operators, plumbers, builders, doctors, psychics, lawyers, vets, cafes, B&Bs, retailers, marine engineers and more. What they all have in common is a unique story to tell. I help shape that story into clear, confident messaging that speaks to their customers and gets them found online.
Each project is written with the audience in mind, using:
- Natural, conversational language
- Logical structure and scannable headings
- Keywords and questions your customers are searching with
- Real examples and proof points where needed
The power of the right web content
If your website isn’t bringing in the right traffic, or if AI tools aren’t finding your site, then let’s fix that. Let’s get your content working harder.
I can:
- Review and update your existing site content
- Write new pages that speak directly to your audience
- Create blog posts that answer questions your customers are asking
- Structure your content for both human readers and AI summaries.
Good content makes all the difference. Let’s make sure yours is doing its job.
Clear, professional proofreading and editing services
Errors on your website can cost you more than just time. They can confuse your readers, damage your credibility, and lead to missed opportunities. That’s where my proofreading and editing services come in. If your content needs a quick polish or a complete edit, I can help make your writing:
- Easy to read
- Free from spelling and grammar mistakes
- Clear, consistent, and professional
- Aligned with your tone of voice and audience.

Helping New Zealand businesses and content creators
I’ve supported web developers to magazine editors, publishers, authors, small businesses and bloggers: clients who need fast, reliable editing. Whether you’re publishing a brochure, sending a newletter, an EDM or working on your website, I make sure your message is:
- Correct and error-free
- Easy to follow
- SEO and GEO-ready
- Engaging for both readers and AI tools.
Let’s make sure your words are working for you
If you’re worried your writing isn’t hitting the mark, or if you’ve spotted errors after publishing, I can help. My editing process is fast, friendly and thorough, so your content sounds like you, just better.
How much do my proofing, writing and editing services cost?
- I charge on a per-page basis and will provide a more accurate estimate or fixed quote once I understand how I can help you.
- I can help with newsletters, PR releases, magazines, packaging, brochures, reports, blogs, websites and essays.

GEO and SEO services
Search has changed, and your content needs to change with it. I can write content that helps your customers find you
Today, people are searching in more conversational ways. Instead of typing “pest control Auckland,” they might ask:
“What’s the safest way to get rid of ants from my Auckland home?”
Artificial intelligence tools like ChatGPT and Google AI Overviews are now answering those questions. These tools don’t just show a list of websites; they pull helpful answers from trusted, well-structured content. They skim the web, pick trusted sources, then serve up concise answers.
If your business website doesn’t provide those answers clearly and naturally, AI engines won’t include you. Your business won’t show up.
That’s why Generative Engine Optimisation (GEO) matters.
What is GEO content?
GEO is about writing content that works for both AI tools and people.
That means:
- Using clear, natural language that sounds like a conversation.
- Answering real customer questions in detail.
- Formatting pages so they’re easy to scan—think headings, bullet points, and short paragraphs.
- Including facts, quotes, or case studies to build trust.
- Structuring content around what people actually want to know.
The good news? GEO doesn’t replace SEO, it works alongside it. And that’s where I can help.
How to improve my search rankings?
I write SEO and GEO-ready web content that helps your business get found in today’s search landscape.
Whether you’re building a new website or need to improve the one you already have, I can:
- Write new landing pages with local and long-tail keywords
- Refresh existing service pages so they answer key search queries
- Plan and write blog content that supports your brand’s expertise
- Make sure every page is readable, trustworthy, and easy for AI tools to summarise
- Add meta descriptions and headings that help your content rank and convert.
Help is on the way! I write GEO-optimised blog content that works across both traditional SEO and generative search. I help businesses like yours stay visible, build trust, and attract the right traffic, no matter how people are searching. I’ll make it easy for Google and humans to find your webpages.