5 signs your website copy needs a rewrite
————–
Is your website pulling its weight?
If your website isn’t bringing in the leads or conversions you expected, your copy might be the culprit.
A great-looking site is important, but it’s the content that does the heavy lifting and brings in the customers. And with AI-powered search changing how people find businesses online, well-written, structured content matters more than ever.
Five clear signs it’s time to refresh your website content
You’re Not Showing Up in Google Searches
If your website isn’t ranking well in search results, your content might not be quite right. Times have changed. AI-driven search engines now look for well-structured, clearly written content that answers real questions. If your site doesn’t include relevant keywords, headings, and helpful answers, it’s unlikely to be favoured by AI tools or Google.
You wrote it yourself (ages ago)
You know your business best, and your insights are invaluable. But turning that knowledge into clear, compelling copy that customers and search engines can understand is a different skill. I’ll work with you to capture what makes your business special. Then I’ll do a website copy rewrite and make sure your business comes across in a way that connects.
Your message isn’t clear
Do visitors quickly understand what you do, how you’re different, and why they should choose you? If your content is full of jargon or missing key details, people may leave your site before they even realise how good you are at what you do. And if you lose people’s attention, you will also lose Google’s. Modern SEO isn’t just about keywords; it’s about clarity, intent and useful formatting like bullet points, short paragraphs, and FAQ-style sections.
Your business has evolved, but your content hasn’t
Have you updated your services, refined your pricing or added new offerings? If your content doesn’t reflect your new services, new target market or new focus, it’s holding you back. AI and human readers alike rely on up-to-date content to understand who you are and what you offer.
Your web copy doesn’t sound like you
Great web content should sound like a real person: like you. If your website feels stiff, generic, or doesn’t reflect your tone, values or Kiwi brand, I can help. Together, we’ll make sure your voice and message all line up with who you are, how you work and who you want to attract.
Want content that works for AI and for people?
I help businesses across New Zealand write and rewrite website content that performs: content that’s clear, confident, search-friendly and tailored to your business.
I’ll take the time to understand your business and ask the right questions, then create clear, confident copy that’s easy to read, answers search queries, and reflects your voice.
Whether you need a full website rewrite, your blogs given a new lease on life, you need some testimonials or case studies added, or just a few key pages updated, I make the process easy.
Let’s make your content work harder for you.